How to get your $5 movie ticket and buy it with your credit card
This article first appeared on The Atlantic.
Tenet Film Group, which owns the rights to many films, is looking to bring back the movie-ticket experience for people with low incomes.
The company recently launched a new app called Tenet Films Pass, which will give consumers access to their cardholder data in a way that the company hasn’t before.
“You’ll be able to browse all the films available on your cardholder’s account,” Tenet CEO James O’Neill told reporters at the company’s offices in the US capital, Washington, DC.
He added that this would enable “a lot of people” to get their movies, as opposed to simply “checking their credit card.”
“This is a very unique opportunity for us, because the people who are most impacted by these changes are the middle class,” he said.
According to O’Neil, Tenet’s new app is a “new way” to access cardholder information.
It’s currently limited to “films that have been nominated for a film festival or have been released in cinemas”.
“The goal is to get more people into the system, to give them access to a lot more movies,” he added.
O’Neill explained that he wants the new app to allow the public to “take the first step towards the cinema”.
But the real change for Tenet is in how it will help its users manage their cards.
People with low-income card holders will be able access Tenet Film Pass through a new website that will provide information about their credit history, and “the amount of money they have on them”, according to a statement.
This information is then displayed in the app.
Tenthet is also looking to offer a service that allows users to purchase tickets with their credit cards, which it said would help people “reach their full potential”.
Ticket sales “People will be offered a range of opportunities to buy tickets on our platform,” the statement read.
To do so, customers will need to provide their credit information and pass the information to the company.
For example, Teneet could be able “use the information you provide us to create a ticketing application for your card, or to add a customer profile and help you identify potential customers for tickets to future events,” according to the statement.
Ticketing applications will be created for consumers to use when they make purchases at ticket sales events, but the company is not yet targeting a specific time frame for when this will be available.
A spokesperson for the company did not respond to requests for comment from The Verge.